Download PDF Overdeliver Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing eBook Brian Kurtz
Download As PDF : Overdeliver Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing eBook Brian Kurtz
Brian Kurtz is the bridge connecting the bedrock fundamentals of direct response marketing to the state-of-the-art strategies, tactics, and channels of today. Overdeliver distills his expertise from working in the trenches over almost four decades to help readers build a business that maximizes both revenue and relationships.
Marketing isn't everything, according to Brian Kurtz.
It's the only thing.
If you have a vision or a mission in life, why not share it with millions instead of dozens?
And while you are sharing it with as many people as possible and creating maximum impact, why not measure everything and make all of your marketing accountable?
That's what this book is all about.
In the world of direct marketing, Brian Kurtz has seen it all and done it all over almost four decades. And he lives by the philosophy, "Those who did it have a responsibility to teach it." Here's a small sample of what you'll learn
* The 4 Pillars of Being Extraordinary
* The 5 Principles of why "Original Source" matters
* The 7 Characteristics that are present in every world class copywriter
* Multiple ways to track the metrics that matter in every campaign and every medium, online and offline
* Why customer service and fulfillment are marketing functions
* That the most important capital you own has nothing to do with money
* And much more
Whether you're new to marketing or a seasoned pro, this book gives you a crystal-clear road map to grow your business, make more money, maximize your impact in your market, and love what you're doing while you're doing it. Kurtz takes you inside the craft to help you use all the tools at your disposal--from the intricate relationship between lists, offers, and copy, to continuity and creating lifetime value, to the critical importance of multichannel marketing and more--so you can succeed wildly, exceed all your expectations, and overdeliver every time.
Download PDF Overdeliver Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing eBook Brian Kurtz
"A masterclass in building a direct response business-- or any business really-- from someone with billions of direct mail pieces under his belt.
Gives a good baseline on the principles of direct response, while still immensely valuable for those quite familiar with them.
Highly recommended."
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Overdeliver Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing eBook Brian Kurtz Reviews :
Overdeliver Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing eBook Brian Kurtz Reviews
- I first met Brian at a marketing conference for health professionals. He was a speaker at this event. Before this time, I had not heard of him. My biggest takeaway from that weekend was Brian’s generosity. It struck me how he “overdelivered†because I was not used to that. Normally, seminars consist of pitch fests. Not with Brian. I think this book is fantastic and aptly written by someone who practices what he preaches. I particularly appreciated the chapter on offers and campaign structures. I also enjoy the nods he gives to the copywriting greats throughout the book. Also, each chapter ends with a convenient summary. This book is a true marketing resource to keep close. Highly recommend.
- Wow... wow... wow... This book is incredible. I got through reading this book in 3 days because it is just that good.
In a world that is constantly pushing "make $1million tomorrow in your sleep" - or any other get rich quick scheme - this book is refreshing and thought-provoking.
Some of the strategies and tactics revealed in this book I've heard before, but Brian Kurtz breaks down the core principles of WHY they work so that you can apply them in other areas of your business.
This book is a masterclass on how to get rich slowly, how to operate from a place of depth vs width, and how to build relationship capital to ultimately make more money.
Here are the top 5 things I learned reading this book
1.) The #1 reason why creating long-form content (copy/video) helps you make more money long term, even if they've only paid you $10 upfront. Unless you understand the psychology behind this principle, you wouldn't even notice how you're doing it wrong in your business.
2.) All paying clients are not equal - Why there's a BIG difference between a client who has only bought once from you and a client who has bought 3x from you. The one may seem obvious, but it's not what you think.
3.) Related to #2 - Segment your list and use customized language for each segment. In other words, STOP sending out mass emails that use the same language for everyone - raving fans, buyers, and nonbuyers
4.) The ripple effects of what happens when you create a "barrier to switch" for your customers/clients
5.) How easy it is to build "relationship capital" every single day with less than 5 minutes of thought and action
There's no doubt in my mind that I'll be reading this book at least once a year every year. It is an instant classic that you know will make you tons of money - long term. - Direct marketing expert Brian Kurtz has encapsulated more than 35 years of experience in direct marketing, featuring highlights of his experiences working with publishing legend Martin Edelston to build Bottom Line, Inc. into a publishing powerhouse, in his new book, Overdeliver.
As you'll discover when you read the book, Overdeliver isn't just about direct marketing, but is Brian's life philosophy.
Brian's principal message in this book is, "Not everything we do in marketing (and in life) is a revenue event… but everything we do is a relationship event."
According to Brian Kurtz, everything in marketing should be customer focused. Identifying hungry groups of customers willing to invest in solving problems and satisfying desires. Creating products and services to solve those problems and satisfy those desires. Delivering those products and services so well, including resolving complaints leaving customers with a good feeling, so that customers will love your business and want to continue patronizing your business for life, and won't be susceptible to the marketing messages of your competitors.
Brian covers the original sources of direct marketing knowledge, how to measure the effectiveness of advertising and marketing messages, list building - including recency, frequency and monetary, creating irresistible offers, creative and copy, using multiple channels for your marketing, customer service and fulfillment, and continuity and long-term value.
Keep your receipt when you buy the book. Brian really does Overdeliver by giving online bonuses when you buy the book, including videos from the "Titans of Direct Response" conference (I was there - a once in a lifetime event!), videos about business development by Jay Abraham, videos of a one-day conference featuring internet marketing guru Perry Marshall and Brian Kurtz, PDFs of out-of-print "original source" books, and much more. These materials are many times more valuable than the modest price of Overdeliver! Your receipt is your "golden ticket" to these bonuses.
If you have any interest in marketing your business more effectively, you would be crazy not to grab and devour a copy of Overdeliver. - I can honestly say that OVERDELIVER is an instant classic for marketers everywhere, combining decades of hands-on experience working with the best of the best.
And if the book wasn't enough... the bonuses are mind-blowing and EASILY worth thousands of dollars... plus for those who implement their wisdom, the earning potential is damn-near infinite.
If you haven't already clicked "buy-now"... what are you waiting for? This will be the best $20 you'll spend all year. - Not just because of the title but because of who the author is...Brian Kurtz Overdelivers!
Not everyone who reads the books (or listens to the audio which is read by Brian) will be a direct response marketing person, however anyone in business that wants to stay and grow in that business will benefit from the authors decades of savvy marketing, fulfillment and life lessons (and a lot of very useful wisdom, too). - A masterclass in building a direct response business-- or any business really-- from someone with billions of direct mail pieces under his belt.
Gives a good baseline on the principles of direct response, while still immensely valuable for those quite familiar with them.
Highly recommended. - A very interesting read! Great overview of direct marketing and how the principals that have proven to work bridge into the new platforms and media.
